The tools I cover in this article is Adobe Premiere and Adobe Media Encoder. In the near future I will also create a post like this for Final Cut Pro. But for this post I will discuss how to make a YouTube video available for any device using Premiere.
My first step was to use Premiere to create a new project--ensuring the HDV option was selected, as shown below.
Next I imported my audio, still photographs and videos. I created a master sequence and nested sequences to develop my video. I used nested sequences (shown as green video clips below) for two reasons: 1. It would be easier to manage and work with clips overall because my project would, in a sense, include multiple smaller sequences used to create one main sequence. This approach would make it less cumbersome to make changes. For example, if I wanted to shorten or change the transition duration for a nested clip--I would be able to simply go to the sequence that includes the video and make the change. Adobe Premiere would then make the necessary adjustments so I would not have to slide clips closer together or push them further away to avoid black gaps or other problems. The change would then automatically show up in my master sequence.
2. I looked at the video clips I had to create the video. I noticed some clips were shaky. Using nested sequences would enable me to apply the Warped Stabilizer (highlighted using a red box in the picture below) to these clips so they would play more smoothly.
Once everything was in place and the video played the way I wanted it to I was ready to export it. I selected File -> Export -> Media to select the options that would enable me to convert my Premiere project to an MPEG-4 file that all devices could access.
After I selected File -> Export -> Media, the Export Settings page, shown below, displayed.The selections made on this page drive the size and quality of the video as well as the format. The option that drives whether or not all devices can access the video is the Format option. If you locate the Format option below you will see H.264 beside it.
H.264 is one of several video compression standards. It is commonly referred to as MPEG-4 Part 10 OR MPEG-4 Advanced Video Coding (AVC). Both H.264 and AVC are MPEG-4 codecs that produce MPEG-4 files that contain video and audio clips. If you want your video to playback on not only computers and laptops; but also handheld devices you will want to select H.264 as the Format option, as highlighted by a red box in the following picture.
Adobe Media Encoder is the component within Adobe Premier that provides access to the formats used to convert the project to the H.264 or other format. However, you don't have to use Adobe Premiere to convert a video to the H.264 format. As previously mentioned, Adobe Media Encoder is available as a standalone application. It also comes included not only with Adobe Premiere Pro but also After Effects, Flash Professional, Soundbooth, and Encore.
Note that you can access a free trial of Adobe Premiere by visiting: https://creative.adobe.com/products/premiere. And you can try Adobe Media Encoder free by visiting http://www.adobe.com/products/mediaencoder.html.
So far I have tested the video using my Android and it played nicely. If you have an iPhone, Blackberry, tablet or other device pull it out and check out the video at https://www.youtube.com/watch?v=WkS1O-K3AFA, click the like button if you like it or leave a comment--all feedback is appreciated.